We are living in a world that is predominantly geared toward those in “Generation Y”. Approximately 80 million people in the United States now occupy the 11-29 year old age group. Generation Y has been exposed to animation literally from birth, and is therefore extremely receptive to animated design when utilized in advertising. When trying to market to specific demographics and age groupings, animated design is a proven tool.
Animated design not only appeals to a younger age group, it has clear advantages when presented to all age ranges across the board. Studies have found that animated design advertising is extremely cost effective. The average animated ad has a run time of approximately 15 seconds, yet generates click-through rates averaging 15% to 40% higher than standard static web advertisements. Potential clients pay closer attention to animated advertising than static advertising, regardless of age demographics, even when the ad is not intended for their particular audience. Research has proven utilizing motion and animation in advertising elicits stronger emotional responses and provides for greater recall when viewed by potential clients. Animation has become such an ingrained part of our culture from an early age that it feels comfortable and natural when encountered as an advertising medium, making it a more than suitable option for many marketing needs.
When considering your design needs Maximumedia takes into account not only the specifics of you as a client, but the specifics of your potential clients, as well. Animated design can be utilized to engage your target market while keeping within the limitations of your own visions and needs as a company.Ease of Use? Interesting shapes or colors? Innovative layout? Sharp, crisp graphics or photos? Original feel?
Providing a combination of style and movement, Maximumedia aims at unifying look and feel with that subtle exciting force which can only be described as innovation, providing the utmost design experience for you and your customers. But how does this translate into any meaning for you as a business?
Brand.
Without a consistent brand image, your customers attitude can only reflect their own personal ideas and beliefs. Without a consistent brand image, you are left to the whim of a customers own image of what you and your company stand for. Without a brand identity, you are a name without a face.
And identity isn't only about your name and logo, font choice and placement, your business mentality or mission, it is also how you innovate thought, how you capture your audience with subtle ideas and design strategies.
